Game Changer
Gatorade has a long history of being associated with up and coming influential athletes from Michael Jordan to Derek Jeter. We worked with Gatorade Canada to announce their welcome their newest Gatorade athlete to the team, P.K. Subban!
Creative Approach
The goal was to create a piece of launch content that showcased what this partnership meant to P.K. in an interview-style social media piece as well as his personal insights on work ethic and training.
WHAT WE DID / Video Direction, Cinematography, Editing & Post Production NOTCH VIDEO / Project Management