the slippery slope
During an icy day, Canada's emergency rooms experience high volumes due to people slipping and falling. It's also the number one injury on a job site that causes missed work loss of productivity. Mark's partnered with the Toronto Rehabilitation Institute to continually improve their footwear.
our creative Approach
Have you ever wondered how winter boots are tested? The goal for this mini-doc was to show Mark's and their industry leading research in partnership with the Toronto Rehabilitation Institute. Ultimately we wanted to show people how much work goes into testing every boot while creating a piece of engaging evergreen content.
WHAT WE DID / Video Direction, Cinematography, Editing & Post Production NOTCH VIDEO / Project Management