Yes, these chips are made from crickets
Edible insects are the future of food in 80% of countries around the world. Cricket chips with a quirky name Chirps are the pioneers of the industry and asked for an exciting brand and packaging that would stand out from the crowd. We designed a wordmark and custom chip package to both appeal and educate. Chirps are a delicious protein-powered project with big world goals. We challenge the consumer to take sustainability into their own hands - one chirp at a time.
WHAT WE DID / Branding, Packaging Design and Collateral Design GOODFORKS / Brand Strategy