Getting Koodo to CHOOSE HAPPY
Koodo is a Canadian cell-phone provider that has the happiest customers. The problem, only their customers knew it. Our friends at Camp Jefferson came up with a brand platform called "Choose Happy" that didn't just tell everyone to be happy but made everyone feel happy. We created a mobile-first playbook for Koodo's crew to rally behind and get the scoop on what this new platform was all about.
WHAT WE DID / Website Design & Development DARE / Art Direction and Copywriting